Tata Soulfull Launches Masala Oats+ Gondhoraj Chilli for Eastern India

News Desk, News Nation 360 : Tata Soulfull, a Tata Consumer Products brand and a pioneer in the 'better-for-you' packaged foods industry, is introducing Eastern India's most distinctive citrus flavour to the snack aisle with the launch of Tata Soulfull Masala Oats+ Gondhoraj Chilli. This new version, created specifically for West Bengal consumers, combines the zesty aroma of Bengal's famed Gondhoraj lime with a subtle hint of chilli while maintaining the brand's trademark millet-powered, non-sticky texture. The launch will be promoted by a bright campaign based on the region's identity. Every element, from capturing local sentiments on packaging and creatives to on-the-ground sampling at markets, businesses, and community events, is intended to elicit a strong emotional response. The regional tagline, "Non-Sticky Moja, Gondhoraj Chilli Swaad-er Raja," expresses the brand's joyful, approachable demeanour while speaking directly to consumers in their native tongue. Building on the success of its Masala Oats+ portfolio, which is already notable for its 25% millet content (Navane & Jowar) and distinct non-sticky texture, the brand is now taking flavour innovation to the next level by incorporating local flavours into a modern, healthy structure. Tata Soulfull Masala Oats+ Gondhoraj Chilli is ready in four minutes, making it an excellent alternative for hectic mornings, midday hunger pangs, or a quick evening snack. Like the rest of the Masala Oats+ line, it is high in fibre and has a pleasing, non-sticky texture that improves the whole eating experience. Speaking of the launch, Rasika Prashant, CMO, Tata Soulfull, stated that for anyone who grew up in Bengal or the North-East, the aroma of Gondhoraj quickly conjures up memories of home-cooked meals and joyous occasions. They wanted to capture those memories in a way suitable for today's fast-paced lifestyle. Masala Oats+ Gondhoraj Chilli is their way of expressing how healthful can also be comfortable, familiar, and full of local affection.

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