Anishq Presents Aagomon This Durga Pujo to the Srijonis of Notun Bangaliyana

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News Desk, News Nation 360: Tanishq, India's largest jewellery retail brand from the House of Tata has unveiled Aagomon, its exclusive festive collection for Durga Puja fronted by acclaimed Bengali actor Mimi Chakraborty, inspired by the neoclassical and colonial arches of Bengal's aristocratic Rajbaris as metaphors for transition, feminine agency and new beginnings, which reinterprets wrought-iron trellis inlays, arch carvings and wood stucco filigree into contemporary Haarams, Sitahars, Chokers, tie haars and necklaces for the Srijoni of Notun Bangaliyana who celebrates cultural heritage while actively defining their own journeys beyond conventional boundaries; Tanishq Chief Marketing Officer Pelki Tshering has announced the launch of Srijoni Shomman, an annual social recognition platform adjudicated by a three-member jury comprising Tshering, Mimi Chakraborty and celebrated actor-filmmaker Nandita Das that is set to culminate in March 2027 by honouring trailblazing women from across West Bengal who have challenged social conventions, impacted communities and shaped the evolving narrative of contemporary Bengali womanhood, on the eve of the collection's debut.

Pic: Krishnendu Kundu