Avaada Group Launches 'Always Clean, Always On' Campaign

News Desk, News Nation 360 : Avaada Group, one of India's leading integrated clean energy conglomerates, announced the launch of its new advertising campaign, "Always Clean, Always On," emphasising the importance of 24-hour clean power in an increasingly digitised and electrified world. The campaign had a high-profile premiere on India's most-watched television show, Kaun Banega Crorepati (KBC), using the platform's reach to create a national discourse

about energy and the future of technology. Avaada Group is positioning itself as a crucial clean-energy backbone for the AI era, with 6 GWp of operational renewable capacity currently online and more than 26 GWp in the works to meet the massive, always-on power requirements of AI data centres and digital infrastructure. The new marketing short dramatises this desire by following a child's conversation with an AI assistant: each simple "why?", "how?" or "What if?" elicits massive invisible computational activity, symbolising the enormous electrical load behind every seemingly effortless response. As the movie progresses, expanding waves of data and energy use are juxtaposed with the critical need for this power to be "always clean, always on," underscoring Avaada's message that only large-scale, uninterrupted renewable energy can sustainably feed the wave of AI-driven revolution. Vineet Mittal, Chairman of Avaada Group, stated that Digitalisation is more than a trend; it is the foundation for global economic progress. AI, automation, and precision manufacturing are transforming businesses, yet every algorithm, product, and real-time insight requires a massive amount of electricity. Future energy demands are exponential rather than linear. If intelligence is the foundation of the future, it must be powered by sustainable energy.

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