Baskin Robbins India Expands Retail Portfolio to Meet Rising Demand in Quick Commerce

News Desk, News Nation 360 : Baskin Robbins, the popular ice cream brand in India, is about to redefine indulgence with the introduction of its newest line of retail products. The company is proactively increasing its snacking portfolio footprint in critical cities to satisfy the increasing demand as rapid commerce changes consumer habits and snacking becomes an all-day activity. Baskin Robbins launched a new retail range focused on General trade stores, Supermarkets, and Quick Commerce platforms across India. Baskin Robbins' new range brings options of different formats and flavours in a variety of options for snacking on the go, as well as options for indulgence at home; chocolate-based treats, fruit-inspired summer delights, traditional Indian flavours, and packaged Belgian Chocolate milkshakes. Standout offerings include the Super Strawberry Surprise Cone, the Original Triple Chocolate Stick, a Very Blueberry Ice Pop, a Traditional Malai Kulfi Slice topped with Iranian pistachios, and "Minis" packs of 4 small ice cream sticks in Mississippi Mud and Almond 'N Caramel flavours. The new creamy Belgian Chocolate Milkshakes come in Milk, Dark, and Hazelnut flavours, all with 30% less added sugar and no added flavours or colours. Following impressive growth across all retail channels, especially quick commerce in FY25, and similar growth in FY26, Baskin-Robbins has strengthened its retail footprint across General trade, modern trade, and quick commerce platforms for its signature treats to ensure that they remain just a click away from consumers all over the country. Speaking about the expansion, Mohit Khattar, CEO of Graviss Foods Limited, said about the brand’s retail growth that their new retail line is a reflection of the changing ways that people enjoy ice cream. To promote ice cream as an anytime snack rather than only a post-meal treat, they launched novel formats last year. They are advancing that aim this year by growing their retail footprint in response to the speedy commerce boom and the rising desire for high-quality sweets at home. We want to make sure that the iconic Baskin Robbins experience is accessible in more practical forms so that customers may savour their favourite flavours whenever and wherever they want.

Pic - Courtesy