"Bharat Binge Festival" by ZEE5 Brightens the Festive Season

News Desk, News Nation 360 : This Diwali, ZEE5 has unveiled its festive campaign "Iss Diwali, Sirf ZEE5 Par Plot Badlega… Ho Jao Ready!" along with the Bharat Binge Festival, turning the season into an extravaganza of high-engagement, genre-based entertainment in seven languages—Hindi, Marathi, Bangla, Telugu, Tamil, Malayalam, and Kannada. The campaign leverages rich audience insights revealing India's increasing love for thrillers, mystery, crime dramas, and romance, departing from conventional festive storytelling to provide surprise, pace, and emotional depth, making genre storytelling the new form of celebration this festive season. The Bharat Binge Festival offers a thrilling collection of new premieres and popular titles handpicked to suit local taste, including fresh content such as Bhagwat Chapter One - Raakshas (Hindi), Madam Sengupta (Bangla), Sthal (Marathi), Kishkindapuri (Telugu), Veduvan (Tamil), Sumathi Valuvu (Malayalam), and Elumale (Kannada). ZEE5 is also providing special discounted subscription packs between 13th and 20th October, in association with consumer platforms such as Paytm, Cred, and JioSaavn, to offer cashback offers and bundled trials, thus increasing accessibility and value for users. Marketing initiatives across digital, social, and out-of-home are designed to make this a festival of stories, storytellers, and viewers, to encourage viewers to adopt excitement and discovery during Diwali.

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