Bisk Farm Hosts Exclusive Cake & Coffee with Sourav Ganguly

News Desk, News Nation 360 : Under the auspices of SAJ Food Products Private Limited, one of India's most cherished and trusted biscuit and bakery brands, Bisk Farm, recently held the Bisk Farm Festive Fiesta, a carefully planned consumer engagement campaign intended to honour participation, acknowledge loyalty, and strengthen bonds between the brand and its customers. As part of the campaign, 160 notable customers who emerged as top participants in the "Festive Fiesta" campaign attended an exclusive celebration organised by the brand. The event, which was envisioned as a small, immersive experience, went above and beyond the typical brand event by providing guests with a unique, up-close chance to interact with Sourav Ganguly, whose connection to Bisk Farm remains powerful throughout generations. Arpan Paul, Executive Chairman, SAJ Food Products Private Limited, stated that festivals are meant to unite people, celebrate common ideals, and provide memories that will last a lifetime. At Bisk Farm, they've always supported wholesome bonds based on warmth and trust. Their dedication to interacting with their customers in ways that go beyond business and crafting unique, meaningful, and intimate encounters is reflected in the Festive Fiesta. The brand has also announced the launch of its Festive Cakes, which include varieties such as English Dundee, Exotic Dry Fruit, American Fruit,

and Choco Walnut. These are special varieties of cakes designed to be part of family gatherings and gift-giving. In making these available in the market, the brand is ensuring that it weaves its products into the lives of its customers. In a way, the event was a reminder of the brand's long-term goal of creating special moments in the lives of its customers, which are not only meaningful and special experiences but also create a connection. In this regard, the brand has managed to reinforce its position as a major player in the lives of its customers, especially during the festive season.

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