Chinese Wok and Chirkut Official Bring Pujo Alive Through Music & Flavours

News Desk, News Nation 360 : With the release of Chirkut Official's new music video at its Chinar Park Restaurant in Kolkata, Chinese Wok, India's biggest domestic Desi Chinese QSR brand, celebrated a unique cultural partnership in East India. For Gen Z and millennial audiences, the event brought Pujo's liveliness to life by tying cuisine, music, and celebration together while fusing flavours and nostalgia. Chinese Wok's goal of becoming woven into India's festival calendar is reflected in this partnership, particularly as the company grows in East India. During Durga Puja, when food and community are at the centre of every celebration, the combination of music and cuisine offers a novel approach to engage Kolkata's youth while enhancing the brand's powerful emotional appeal. Speaking at the launch, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, stated that they at Chinese Wok are honoured to be a part of this excitement through music and food as they commemorate their tenth anniversary. They are bringing Pujo to life with flavours, tales, and relationships that appeal to the current generation through this partnership with Chirkut Official. As they continue to grow throughout East India, they hope to provide

experiences that go beyond simple meals and foster happiness, reminiscence, and community. The band Chirkut Official, cast members Soumya Mukherjee and Arunima, and vocalists Debayan Banerjee, Shubham Mitra, and Sreejita Mitra were all present at the memorable event. The event was a true fusion of celebration and flavour as fans and media were treated to a live performance, an exclusive music video screening, interactive picture opportunities with the performers, and Chinese Wok's unique Desi Chinese favourites.

Pic - Courtesy