News Desk, News Nation 360 : Over the past several months, Kolkata has welcomed Chinese Wok, India's largest Chinese QSR chain under Lenexis Foodworks, highlighting the city's intense passion for Indo-Chinese tastes. The brand is currently preparing for long-term growth in the area after establishing a solid and expanding presence in the market. Chinese Wok is dedicated to expanding its presence in Kolkata and beyond, bringing its distinctive flavours to even more foodies throughout East India, having already established stores in strategic areas like Newtown, Chinar Park, Park Street, and Metropolis Mall. Chinese Wok, a fast-growing foodservice brand of Lenexis Foodworks, is set to pursue an aggressive growth path, targeting a ₹650 crore sales run rate by March 2025 and a whopping ₹1000 crore by FY26, riding on its existing footprint in more than 220 places in 35 cities. The crucial piece of this expansion is East India's strategic penetration, whereby the company has laid out an aim to add 25+ new stores over the next twelve months as a contribution towards the more general vision to open 100 new restaurants over 20 cities by FY25 and extend to over 500 locations over the next three years, with strong focus towards Tier 2 and Tier 3 cities. This growth is expected to create considerable job opportunities, supporting
job creation in kitchen operations, customer service, logistics, and supply chain management, as well as strengthening local economies through partnerships with local vendors and suppliers to provide ingredient authenticity and operational efficiency. In its strategy for the East Indian market, Chinese Wok is focusing on a customized dining experience, rolling out region-specific offerings and interactive digital experiences like an AR-enabled ordering widget, a CGI launch animation, and an interactive Instagram game, all aimed at appealing to local tastes and boosting customer interaction. Lenexis Foodworks, with its multicultural portfolio that includes Chinese Wok, Big Bowl, and The Momo Co., remains to show its dedication to leadership in the industry through quality, innovation, and customer satisfaction, with the East India expansion a testament to its vision of making accessible, high-quality, and delicious dining options available across the country.
Pic - Courtesy
