KRISHNENDU KUNDU
7 hours ago1 min read


KRISHNENDU KUNDU
7 hours ago1 min read


KRISHNENDU KUNDU
7 hours ago1 min read


8 May 2026
11:58:29 AM
SERVES FOR NATION

News Desk, News Nation 360: For the summer of 2026, Dabur India Limited has positioned Réal Activ Coconut Water as its main natural hydration option, aiming to attract health-conscious consumers who want to avoid sugar-filled fizzy drinks. Promoted under the "Keep It Real" campaign, which stars Sidharth Malhotra as brand ambassador, the beverage is praised for having no added sugar and being naturally high in vital electrolytes like magnesium and potassium. Mayank Kumar, Vice President of Marketing, claims that the beverage is intended to improve holistic wellness, including skin hydration and digestive health, and fight heat-induced weariness. Dabur has offered a variety of package formats, including 200 ml and 1-litre Tetra Paks and PET bottles, with costs ranging from ₹30 to ₹178, to meet the varied needs of consumers. This project is in line with India's current extreme weather trends, where temperatures have already surpassed 43°C in places like Maharashtra and Odisha. For both urban and rural people, dependable, clean, and natural rehydration choices are vital.
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