Football Legend Lothar Matthäus Joins Bengal Super League As Ambassador

News Desk, News Nation 360 : Shrachi Sports announced the hiring of renowned German footballer Lothar Matthäus - FIFA World Cup-winning captain and Bundesliga great - as the Bengal Super League's (BSL) official ambassador. Lothar Matthäus, the German footballing legend and captain of the 1990 FIFA World Cup-winning team, has been named the brand ambassador of Bengal Super League (BSL), a new franchise-based football league established in July 2025 and licensed by the Indian Football Association (IFA). The news was officially announced at a press meet in Germany, reflecting BSL's desire to raise Bengal's footballing ecosystem through global partnerships, professionalism, player maturation, and international visibility. Accompanied by guests such as Shatrughna Sinha (India's Consul General in Germany), FC Ingolstadt CEO Dietmar Beiersdorfer, and former Ghanaian and Indian football players, Matthäus was upbeat about the future of the league, reiterating teamwork, mutual development, and taking advantage of expertise worldwide to create a platform that will provide aspiring footballers from Bengal with top-notch coaching, facilities, and global visibility. The league is expected to launch in December 2025 with eight franchise clubs across various Bengal districts, looking to merge Bengal's rich football history with a contemporary global structure, ushering a new age for Indian football. Lothar Matthäus, FIFA World Cup-winning captain, stated that he is delighted to be here and certain that they will achieve great things together. Football is a team sport, and what they want to accomplish requires collaboration, vision, and dedication. The Bengal Super League is a project with enormous potential and a bright future. To make it a success, they must work hard, collaborate, and understand what each of them can contribute. He will contribute all of his knowledge and experience to this endeavour, but it can only be realised via teamwork, combining their quality, strength, and enthusiasm. With constant effort, they can make it larger and stronger. The relationship shows BSL's long-term strategy of incorporating worldwide best practices, mentorship, and football education at all levels. With forthcoming agreements with prominent German universities and academies, the league is prepared to provide a platform for young Bengal footballers to gain expert coaching, infrastructure, and worldwide exposure.

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