Godrej Industries Group, BMC, and the Bhamla Foundation have Launched the #BeatPlasticPollution Campaign

News Desk, News Nation 360 : Godrej Industries Group (GIG) has started the #BeatPlasticPollution campaign in conjunction with the Brihanmumbai Municipal Corporation (BMC) and the Bhamla Foundation, with backing from the United Nations Environment Programme (UNEP). This effort addresses major environmental issues, such as plastic pollution and the need to conserve soil, vegetation, and the overall environment to restore balance and sustain life on Earth. Plastic rubbish is a major issue in India. 9.46 million tonnes of plastic were made in 2023. Nearly 43% of this was single-use plastic. To assist with the issue, a campaign is urging people to live more sustainably. This involves decreasing the amount of plastic they use. This will assist in keeping the Earth's resources safe. To support this theory, the Godrej Magic Ready-to-Mix Handwash Station opened in Bandra, Mumbai. This station is available for over a week. It promotes bottle reuse by refilling their bottles with handwash. The Godrej Magic Handwash Station comes equipped with a screen. The screen displays the amount of plastic that can be saved in a year. This occurs when people make the switch to refills. This makes personal sustainable choices a transparent, collective impact. Nadir Godrej, Chairman and Managing Director, Godrej Industries Group, emphasising the organisation’s commitment to sustainability and the importance of collective action, stated that prioritising people and the environment is central to Godrej Industries Group's basic values. Over the previous decade, they've made substantial progress towards sustainability—64% of their energy now comes from renewable sources, and their plastic packaging intensity has decreased by more than 20%. They are delighted to collect and recycle 100% of their pre- and post-consumer plastic packaging. They've diverted approximately 63,000 MT of waste from landfills, freeing up space and decreasing environmental effects. This effort is a natural extension of their commitment to bringing about substantial environmental change.

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