Malabar Gold & Diamonds Celebrates Akshaya Tritiya in East India with "Chitrangi"

News Desk. News Nation 360: In honour of Akshaya Tritiya 2026, which is celebrated on April 19, Malabar Gold & Diamonds has introduced their East India-only collection, Chitrangi, throughout West Bengal, Odisha, and Jharkhand. The collection, which aims to bridge the gap between traditional temple jewellery and contemporary wearability, draws inspiration from the cultural legacy of the area and includes elements from temple carvings, alpana art, and shankh (conch) forms. Through April 20, 2026, the company is giving a holiday value proposition that includes up to 30% off production charges for gold, gemstone, and uncut jewellery, as well as up to 30% off diamond value. The collection, according to Chairman M. P. Ahammed, is a tribute to the "soul of tradition," especially designed to complement Eastern Indian handlooms and ethnic identities. Malabar's "One India One Gold Rate" policy and an open pricing structure with lifetime maintenance and 100% HUID-hallmarked gold support this launch. In order to safeguard themselves against changes in the price of gold, customers can also take advantage of advance booking possibilities, guaranteeing a safe and cost-effective purchase during this most auspicious time.

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