Muthoot Fincorp Introduces Shah Rukh Khan in a New Three-Film Campaign

News Desk, News Nation 360 : The 138-year-old Muthoot Pappachan Group's flagship company, Muthoot Fincorp Limited (MFL), popularly referred to as Muthoot Blue, has debuted an engaging three-film marketing campaign with Shah Rukh Khan as its brand ambassador. In addition to highlighting the brand's dedication to making gold loans easily accessible and hassle-free for all Indians, the campaign presents Muthoot Fincorp as India's Original Gold Loan Specialist. Muthoot Fincorp has introduced a new campaign with Shah Rukh Khan, designed by Moonshot, which employs humour and Shah Rukh Khan's wit to bring home the fact that procuring a gold loan is now so easy, pitting it against age-old loan-searching woes. It drives home the point that Muthoot Fincorp's pain-free loan facility, which can be obtained with only a missed call, is the actual hero. The initial film depicts a businessman requesting Shah Rukh's approval, but a speedy loan approval from Muthoot Fincorp is what comes first, and that demonstrates that the process is smooth. The second one does have Shah Rukh trying to dance to facilitate a loan, with only the manager to say the process is easy, making the smoothness of the process itself the real star. The third movie emphasises obtaining the immediate funds even on a Saturday, sending the message that although an individual can trust friends, intelligent borrowers trust Muthoot Fincorp. Shaji Varghese, CEO, Muthoot Fincorp, stated

that their long-standing objective of providing consumers with cutting-edge and practical financial solutions is being significantly advanced by these programs. They are excited to work with their brand ambassador SRK once more. Together, they emphasise how straightforward their gold loan application process is, further solidifying their reputation as a reliable source of financial services. The campaign's core message is strong: empower gold loan clients rather than exhaust them. Using a combination of technology and trust, Muthoot Fincorp can provide gold loans at any time and from any location with just a missed call. The company has more than 3700 branches and offers a smart digital experience through the Muthoot Fincorp ONE app.

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