Rohit Sharma Becomes the First Brand Ambassador for Freyr Energy

News Desk, News Nation 360: India's second-largest residential rooftop solar startup in central government-run PM Surya Ghar: Muft Bijli Yojana, Freyr Energy, has roped in Indian national cricket captain Rohit Sharma as its first-ever brand ambassador for an all-out campaign that has run from September 30, 2026, as a multimedia campaign titled ‘Solar Ho, Toh Freyr Ho!’, building on the rationale that home rooftop photovoltaics are a 30-year infrastructure investment and that therefore long-term performance and reliability is critical to instill consumer confidence. The company has seen success with over 20,000 systems deployed across 40+ Indian cities, featuring proprietary technologies such as self-cleaning solar modules, a customer tracking app, and interactive solar experience centers; and with its Co-Founder & Managing Director Saurabh Marda, Co-Founder & Director Radhika Choudary, and Marketing Head Rajan Mahalingam speaking of the parallels between the cricket captain's feats on the field and its own renewable engineering excellence, is looking to boost its conversion rates by offering Central government-subsidized up to ₹78,000 plus concessionary financing to reduce the cost of entry-level rooftop solar systems for Indian households.

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