SBI General Insurance Introduces a Brand-New Car Insurance Movie Starring Pankaj Tripathi

News Desk, News Nation 360: With the latest chapter in the motor insurance line-up of its integrated branding campaign ‘Chuniye Bharosa, Apno Sa’, SBI General Insurance has unveiled the new campaign starring the celebrated actor and brand ambassador Pankaj Tripathi in an attempt to motivate car owners to pick the right and trustworthy insurance service provider instead of taking motor insurance just as a regular business. Launched by MD & CEO Naveen Chandra Jha and Head of Marketing & CSR Rathin Lahiri, the multi-media campaign, which will run through TV, print, outdoor, OTT and digital channels, highlights the fact that vehicles hold great importance for people as milestones in their lives and an expression of themselves, hence need substantial financial protection.

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