Tanishq Reveals "Hues", a Redefining Natural Gemstone Jewellery for Notun Bangaliyana's Srijonis

News Desk, News Nation 360: The House of Tata's Tanishq has debuted its newest collection, Hues, in Kolkata in time for the 2026 Poila Baisakh and Akshaya Tritiya celebrations. The "Srijoni"—the contemporary, confident Bengali woman who strikes a balance between legacy and modern individuality—are the target audience for this calculated move, which focuses on the developing 100% natural gemstone market. Emeralds, amethysts, citrines, and tanzanites are among the ethically sourced stones in the collection, which was unveiled by actress Mimi Chakraborty and Alok Ranjan, Circle Business Head at Tanishq. The designs, which are made of 18kt gold and include sculptural shapes and unusual cuts like marquise, tabiz, and luminous cabochons, are inspired by the flow of an Indian summer. Tanishq provides a 100% exchange value, lifelong maintenance, and transparent pricing to increase consumer confidence in the gemstone market. With pricing starting at ₹30,000, the introduction is accompanied by celebratory incentives, such as up to 20% off diamond value and manufacturing charges, coupled with gold exchange programs, indicating a move away from traditional investment-led gold purchases and toward wearable, expressive luxury.

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