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  • Writer's pictureKRISHNENDU KUNDU

Tata Tea Gold Care Commemorated Mother's Day with Meaningful Personalised Experiences in Kolkata

News Desk, News Nation 360 : Celebrating the timeless bond between a mother and her child, Tata Tea Gold Care, Tata Tea's marquee brand, will create a personalised journey for consumers and their mothers through a tech-enabled activation in Kolkata's South City Mall. At the Tata Tea Gold Care booth, customers can take a lovely photo with their mothers, which will be transformed into a beautiful, personalised wish on a digital screen in real-time. Simultaneously, this image will be printed on a teacup, which will be given to the consumer on Mother's Day.  Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, shared his insights on the campaign and stated that Tata Tea Gold Care is committed to celebrating the unique and unconditional bond between mothers and their children. Their Mother's Day campaign, #MyTurnToCare2, honours mothers around the world for their innate care and strength. They hope to create long-

lasting memories and meaningful connections with their customers through innovative initiatives such as personalised packaging and tech-enabled on-ground activation. As part of its commitment to providing unique experiences, Tata Tea Gold Care is giving away 650 personalised tea packs to commemorate the mother-child bond. Consumers can take part by submitting a photo and a message about their mother via the dedicated website (www.tatateagoldcare.com). The first 650 entries will receive a free personalised pack delivered to their home. The site also provides downloadable e-greetings. Customers are also encouraged to participate at Tata Tea Gold Care mall stalls via an automated phone message. Tata Tea Gold Care collaborated with local influencers and radio DJs to promote the contest across social media and radio channels.


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