Usha Shriram Launches Premium Packaged Drinking Water Brand Aquaero

News Desk, News Nation 360 : At a lavish event hosted in Kolkata, Usha Shriram Pvt. Ltd., one of India's most reputable companies with a history spanning more than 40 years, successfully launched its premium packaged drinking water brand, Aquaero, marking its entry into the FMCG industry. Prominent guests, partners, and members of the press attended the launch, which was graced by Satnam Sandhu, Chief Operating Officer, Usha Shriram Pvt. Ltd., Sukamal Paul, MD, Hiran Beverages Pvt. Ltd., Pukhraj B. Sethia, MD, Sethia Udyog Pvt. Ltd., Tollywood actress Debleena Dutt; Soumik Mitraa, Brand Licensing Consultant Ajay Tank, VP Usha Shriram Pvt. Ltd., and Rajarshi De, Zonal Head – West Bengal. Speaking at the launch, Satnam Singh Sandhu, stated that Usha Shriram has been a symbol of value, trust, and innovation for more than 40 years. Offering water as nature intended—pure, secure, and revitalising—Aquaero is a logical progression of that pledge. Their goal with Aquaero is to be seen at every Indian office desk, dinner table, and travel bag. Usha Shriram Pvt. Ltd., which houses the well-known brands Usha/Usha Shriram and high-end appliances brand Eurolex, has a strong presence in lighting, solar products, wires, switches, cookware, electronics, water and air purifiers, and furniture, and is known for quality as well as countrywide service. The firm innovated water technology by collaborating with BRITA GmbH, introducing the legendary Usha Waterguard, and

has now made a foray into the packaged drinking water segment by introducing its premium product Aquaero, containing water infused with minerals and oxygen for enhanced hydration and refreshing taste, packaged in 250 ml, 500 ml, 1 litre, and 2 litre packs to cater to diverse customer preferences. Usha Shriram has planned an investment of ₹25–30 Crores within two years for gaining a footprint in the packaged drinking water business, with ₹8–9 Crores earmarked for the launch phase alone, including plant establishment, branding, and market launch. With Aquaero, Usha Shriram makes inroads into FMCG, complementing its long-term diversification strategy outside of its staple markets such as appliances, lighting, solar, and home essentials.

Pic - Krishnendu Kundu