Ruby Cancer Centre Held an Awareness Rally to Commemorate Breast Cancer Awareness Month

News Desk, News Nation 360 : Breast Cancer Awareness Month, observed globally every October, plays a vital role in increasing awareness, early detection, and treatment of breast cancer, which has become the most common cancer among urban women in India, with rising incidence rates. In India, one woman is diagnosed every four minutes and one dies every eight minutes from breast cancer, with urban rates higher (1 in 22) compared to the nationwide 1 in 28. Alarmingly, over 50% of Indian women are diagnosed at advanced stages (stage 3 or 4), resulting in a survival

rate of around 60%, which is significantly lower than the 80-90% seen in high-income countries. Key risk factors include hereditary predisposition, nulliparity, early menarche, late first pregnancy, obesity, smoking, alcohol consumption, and lifestyle changes linked to urbanisation and Western dietary habits. To combat this, Ruby Cancer Centre and Ruby General Hospital in Kolkata conducted a large awareness rally on 31st October 2025 with over 350 participants, including cancer survivors, celebrities, oncologists, nurses, and community members, to promote early detection and encourage timely treatment. Emphasising personalised care and the theme “Every Story is Unique, Every Journey Matters,” the campaign strives to dispel stigma, educate about

symptoms and screenings, and improve survival by facilitating community engagement and support. Breast cancer is rarely accompanied by pain. Lumps are prevalent, either in the breast or in the axilla; they may not be visible but can be felt. Breast cancer can develop without the development of lumps. Treatment outcomes are significantly better if breast cancer is found early. Self-breast inspection is one of the most efficient early detection techniques for breast cancer. Ruby Cancer Centre is offering mammograms at a subsidised rate of Rs. 500/- until December 15, 2025, as part of a special initiative for early cancer screening.

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