Anustup Kundu
4 days ago1 min read


Anustup Kundu
4 days ago1 min read


24 Jan 2026
03:05:43 PM
SERVES FOR NATION


News Desk, News Nation 360 : With the heartwarming film "Compliments He Never Heard," Siens by Dabur, the company's latest strategic entry into the nutraceutical and wellness industry, is bringing joy to people this Father's Day. In a moving reminder that those who give the most are frequently the least appreciated, the commercial refocuses attention from conventional ideas of fatherhood to honour the emotional fortitude of fathers. Sociohub, the digital marketing firm for Siens by Dabur, designed and produced the impactful movie. Ankur Agarwal came up with the idea, and Navya Chaturvedi wrote and directed it. Pratyush Gupta, Head – Customer Marketing & Ecomm Innovations at Dabur India Ltd, stated that Siens represents calm, reliable treatment that is based on empathy and science. This movie affirms their conviction that self-care is not a luxury but rather a necessity and offers a voice to men who are frequently emotionally ignored. Siens has released a poignant Father's Day commercial. It is titled "Compliments He Never Heard." This commercial is a tribute to the emotional resilience of fathers. It reminds us that the ones who give the most are usually the least appreciated. The campaign redefines self-care. It does not just focus on physical health but on emotional visibility. That is especially for fathers. Fathers are usually the providers. They are hardly known as men of emotional needs. The majority of the campaign is a warm, documentary-type film. It is a capturing of real, unscripted emotions of fathers. These men do not think they are involved in a scripted interview. They speak candidly of subjects infrequently spoken of. These are such subjects as health, ageing, and burnout. Next, they are being surprised with moving video greetings from their adult children. This is the first time for some that they have ever gotten compliments about who they are. They are not being complimented about being a provider.
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