KRISHNENDU KUNDU
1 day ago2 min read
24 May 2025
03:16:14 AM
SERVES FOR NATION
News Desk, News Nation 360 : Bengal takes great pride in its culture as it celebrates Poila Boishakh and Akshaya Tritiya, which are times of hope, prosperity, and fresh starts. In keeping with this attitude, Tanishq, the biggest jewellery retailer in India and a division of TATA, presents KonkonKotha, a unique line of wedding and celebration bangles. The collection, which has its roots in Bengali culture, honours the enduring value of bangles as symbols of heritage, identity, and passion. It is essential for soon-to-be brides and everyone who values love and tradition as the summer wedding season draws near. This collection skilfully combines craftsmanship, classic charm, and fine details. The renowned actress Mimi Chakraborty unveiled KonkonKotha in Kolkata. With its exquisite craftsmanship, it captures the essence of the season. This breathtaking jewellery collection draws inspiration from the rich cultural heritage of Bengal, exquisitely blending art, tradition, and eternal elegance in every piece, which is a tribute to the region's age-old customs by incorporating Alpana motifs that signify purity and auspiciousness and are important in Bengali rituals, weddings, and festivals. The collection features a range of gold bangles, showcasing masterful craftsmanship, and includes various types such as Kankan, signifying marital happiness and prosperity, Loha, a symbol of strength and protection, Bala, symbolising grandeur, and Chur, symbolising beauty and joy of life. All are designed to adorn a Bengali woman's outfit with poise. The designs also do justice to the sophistication of Bengal's handlooms, historically significant since the Arthashastra, and the intricate artistry of Meenakari enamelwork, with textile inspirations such as the floral and paisley motifs of Jamdani, the signature motifs of Tant sarees such as the half-moon and protective amulet, and the regional print of Batik being creatively integrated into every bangle, enabling the collection to seamlessly capture the essence of Bengal's artistic heritage while being carefully crafted for the wearer nowadays. Speaking on the launch, Somprabh Singh, Regional Business Head, Titan Company Ltd., stated that the KonkonKotha festival honours Bengal's enduring customs and changing goals. At Tanishq, they have long valued their unique relationship with the Bengali people, and with this collection, they are reaffirming their dedication to providing jewellery that embraces modern elegance while capturing the region's rich cultural significance. More than just an ornament, each bangle in KonkonKotha represents treasured memories, enduring relationships, and the brilliance of Bengali craftsmanship.
Pic - Courtesy