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Amway India Demonstrated the Remarkable Impact of Its Power of 5 Programs on Child Malnutrition in Haryana

News Desk, News Nation 360 : Amway India, one of the country's leading FMCG direct-selling companies, in its ongoing endeavour to build a healthy nation and focus on eradicating child malnutrition in the country, recently launched its nutrition program, Power of 5. demonstrated remarkable results. Over a period of two years, the program benefited over 90,000 individuals including mothers, caregivers and 26,000 children through nutrition education. Out of these 26,000 children, 7,000 children were given Nutrilite Little Bits™ as a dietary supplement. These Nutrilite Little Bits™ are cutting-edge micronutrient supplements providing daily essential vitamins and minerals to help manage micronutrient deficiencies such as anaemia. Speaking about the campaign, Ajay Khanna, Chief Marketing Officer of Amway India, stated that in line with their vision of helping people lead better, healthier lives, they have always ensured that their every endeavour reflects this vision. Reflect. As a leading company working in the field of health and wellness and in line with the National Nutrition Mission of the Government of India with an aim to address the problem of child malnutrition in India, they, at Amway India, in the field of nutrition Using their decades of rich and deep experience to positively impact the lives of young children through their Power of 5 programs. It is a true example of their impact-oriented nutrition program. Moms and caregivers Through direct engagement with stakeholders, the program contributes to ensuring that key nutrition interventions reach their end beneficiaries, thereby creating greater awareness about the program as well as proper planning and implementation on the ground. Amway India launched its globally acclaimed community-based program 'Power of 5' in 2018 with an aim to sensitize communities including mothers and caregivers of children under six years of age to improve the nutritional status of children. was launched. The impact report of the project conducted in Haryana and West Bengal showed a significant reduction in the level of underweight, stunting and wasting in children, as well as a significant increase in haemoglobin (Hb) levels, leading to As a result, more than 350% of children with iron deficiency came into the normal range (compared to baseline). Both Only the steps are sure of the 6000 children in Nuh, Haryana and 1000 children in Kolkata, West Bengal, who were given Nutrilite Little Bits™, they are pleased to see a significant improvement in the scores at risk of malnutrition. In these places, the risk score for malnutrition has decreased by more than 58% and 84%, respectively. This has encouraged them to continue working in their existing project locations and implement this program in other states like Maharashtra and Tamil Nadu, similar to these locations. 

Report : Anustup Kundu

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