News Desk, News Nation 360: India’s leading manufacturer of bathroom products and part of the World Leader Roca Group, based out of Spain, has inaugurated a brand-new Roca display studio in the ‘City of Joy’ – Kolkata, to capitalize on the ever-growing brand ecosystem of the state. The company is focused on strengthening the brand's presence in one of Eastern India’s most prolific markets – Kolkata and the exclusive brand studio launch is a step in that direction. Mr. K.E Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd. inaugurated the studio with prominent architects, interior designers, trade partners, and developers. Located at Thapar House, Kalighat and spread across an area of approx.. 6,000 sq. ft., this would be the company’s 9th display studio in the country after Delhi NCR, Mumbai, Kochi, Lucknow, Chandigarh, Chennai, Bangalore and Hyderabad. With the aim of being a one-stop solution for all bathroom needs, the display studio will showcase a wide array of bath fixtures by two leading power brands of RBPPL –Roca, World’s No.1 Sanitaryware brand, and Parryware, India’s leading and trusted bathroom brand. The studio has been designed to provide customer access to complete information about the products and their functionality.  This Kolkata display studio is also equipped with state of an art technician training centre, where the flow of water can be seen as it goes through the pipelines, which will give a unique learning experience to all our Plumbing technicians and dealer partners. ROCA, the largest bathroom manufacturer in the world, believes in the fit of the right products to the customers and helps them select products clearly based on their needs. The display studio will have an array of products and offerings including faucets, bathtubs, basins, WCs, showers, kitchen sinks, and bathroom furniture among others. It will act as an experience centre for architects, dealer partners, designers, and customers. This display studio will also have training sessions for channel partners and plumbing contractors. Given the affluent living standard and increased spending capacity, consumers in this region have a higher preference for premium bathroom products that prioritize technology and functionality. K.E Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd stated that Kolkata has always been a target market for us because of the abundant opportunities we have over here. The store will be open to all customers, architects, designers, and our trade partners. It will showcase the finest collections from World’s No. 1 brand Roca’s futuristic products and intelligent devices. Additionally, the studio will also showcase premium designs from the Parryware brand.