News Desk, News Nation 360: On the occasion of World Bicycle Day, SwitchON Foundation in partnership with various cycle groups in Kolkata organized a cycling and plastic pick-up drive to celebrate the theme of World Environment Day. Cyclists from various prominent cycle groups like Cycle-ops, Kolkata Cycle Samaj, and Pansila Ghosh Para Reformation Society came forward and volunteered for the cause of Clean Bengal. SwitchON has also approached the Development Authorities of the city to collaborate as a knowledge & technical partner on a pro bono basis to promote clean and green transportation.   SwitchON Foundation also collaborated with the New Town Kolkata Development Authority and took part in a panel discussion on the Ride to Work Campaign to support awareness of using bicycles among cyclists and others in Newtown Kolkata. The Campaigns primarily will look into further developing the culture of cycling in Newtown and BeatPlasticPollution thereby creating awareness amongst people about curbing plastic pollution and proper management of plastic waste. Vinay Jaju, MD of SwitchON Foundation stated that Cycling is a simple, affordable and environment-friendly commute that can be adopted by each and every citizen. On this day, let’s join hands to pedal for a future that is free of pollution and congestion. Their survey at the Kolkata book fair shows there is overwhelming support for cycling across Kolkata. On World Bicycle Day, they celebrate bicycles to come back as a reliable, safe and clean mode of transport.