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South African Tourism targets a 72% increase in arrivals from India in 2023

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News Desk, News Nation 360: South Africa emerged as one of the leading travel destinations for Indians in 2022. Owing to its robust recovery efforts and aim to promote diverse, authentic destination offerings through the More & More campaign, an increasing number of Indian travellers are choosing South Africa as their next adventure destination, Witnessing over a 200% surge in travellers from India compared to the previous year, the Rainbow Nation welcomed nearly 50,000 Indians till November last year. The growth resulted in South African Tourism significantly exceeding its goal of bringing 33,000 plus visitors set at the beginning of the recovery year. In 2022, India moved up two spots to become the largest international source market for driving tourism in South Africa Providing guidance on its strategic roadmap for 2023, the tourism board is aiming to achieve a substantial increase of 72% in Indian travellers over their previous year's target. Confident in retaining the momentum, the tourism board will closely work with its trade partners to offer carefully curated itineraries comprising exceptional yet affordable

stay amenities, luxury experiences, offbeat activities, and advanced MICE infrastructure along with adventure, wildlife, and culinary activities. South African Tourism is organising Roadshows in key Indian cities- Kolkata, Chennai, Hyderabad, and Mumbai between the 13th and 16th of February along with its 35-member trade delegation showcasing innovative and one-of-a-kind offerings for Indian consumers and trade partners. Participating exhibitors represented key regions such as Western Cape, KwaZulu-Natal, Gauteng Limpopo, and Eastern Cape aspiring for fruitful partnerships. The Roadshow held in Kolkata resulted in the reinforcement of existing business deals between key Indian and South African trade partners as well as paved the way towards building many such meaningful partnerships in the near future. in the current year, Kolkata is expected to emerge as one of the fastest-growing source markets from India. The relaxation in travel norms posts the pandemic has been one of the biggest motivators and is showing no signs of slowing down. Travellers from the city frequently visit the Rainbow Nation for business, leisure, and VFR. Most of the travellers from Kolkata have an inclined preference towards solo travelling. During the press conference held in Kolkata, Nelitwa Nkani, Hub Head, MEISEA, South African Tourism stated that this is the 19th edition of their annual India Roadshow, and each time they are humblest by the warmth destination South Africa receives from travellers across the country. India continues to remain one of their key focus markets globally and it is encouraging to see upward growth from emerging cities like Kolkata Chenna and Hyderabad, while traditional markets like Mumbai and Delhi continue to flourish. Building on this momentum further, they recently launched the second leg of their More & More campaign to engage with the audience from their target regions within India through desi and localized content. Through their customized engagement models they hope to further build aspiration and intent to travel. Against the backdrop of celebrating the completion of 30 years of bilateral relations with India, South African Tourism rejoiced over its shared rich heritage and warm hospitable culture that brings the two countries together. At present several stop-over flights fly from India to South Africa, including Emirates, Qatar Airways, Ethiopian Airlines, Kenya Airways, and Air Seychelles.  

Pic : Krishnendu Kundu

Report : Anustup Kundu

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