confidence of customers that they have made the right choice for their automobiles. Promising protection and effectiveness, and in turn enabling motorists to unlock the true potential of their vehicles, Mobil’s new partnership with this neo-noir thriller will not only enhance brand affinity among seasoned motorists but also a large community of customers, who seek trusted and reliable counsel on the engine oils they must use to get maximum protection and efficiency. Vipin Rana, CEO, of ExxonMobil Lubricants Pvt Ltd, stated that partnering with films like ‘Vikram Vedha,’ which present compelling stories that resonate with people across linguistic and geographic differences, is a part of their strategy to be closer to their customers and underline their differentiating strengths. At the core of the film is the message of making the right choices in life, even when faced with challenges. Motorists have various choices, but knowing what is best for them is key to protecting their vehicles and ensuring their own safety. Through their association with the film, they want to reiterate that prioritizing one’s wellness by making the right choices is important. According to Sameer Chopra, Head of Marketing, at Reliance Entertainment, Vikram Vedha' an action-thriller headlined by Hrithik Roshan and Saif Ali Khan, is highly anticipated by audiences across the globe. The film's communication also shares a great synergy with Mobil as a brand. They are thankful to Mobil for their support.