Mobil associates with ‘Vikram Vedha’, the most awaited action thriller
News Desk, News Nation 360: A leading brand of engine oil in India Mobil has partnered with the most awaited action thriller ‘Vikram Vedha’ slated for a worldwide release on September 30 in over 100 countries. Through its partnership with this much-awaited film starring Hrithik Roshan, Saif Ali Khan and Radhika Apte, Mobil aims to highlight its brand values of driving human progress, building confidence, and enabling customers to unlock their true potential. Vikram Vedha is an action-thriller written & directed by Pushkar-Gayatri. The story of Vikram Vedha is full of twists and turns, as a tough cop Vikram (Saif Ali Khan) sets out to track and chase a dreaded gangster Vedha (Hrithik Roshan). What unfolds is a cat-and-mouse chase, where Vedha - a master storyteller helps Vikram peel back layers through a series of stories leading to thought-provoking moral ambiguities. The film features Mobil Super Moto engine oil, which stands out in the industry for the high levels of protection it offers to two-wheeler engines. The partnership further builds on Mobil’s ongoing campaign, FarakLaakarDekhiye, which highlights the importance of engine protection. Across the entire customer journey, Mobil serves as an integral partner by adding to the
confidence of customers that they have made the right choice for their automobiles. Promising protection and effectiveness, and in turn enabling motorists to unlock the true potential of their vehicles, Mobil’s new partnership with this neo-noir thriller will not only enhance brand affinity among seasoned motorists but also a large community of customers, who seek trusted and reliable counsel on the engine oils they must use to get maximum protection and efficiency. Vipin Rana, CEO, of ExxonMobil Lubricants Pvt Ltd, stated that partnering with films like ‘Vikram Vedha,’ which present compelling stories that resonate with people across linguistic and geographic differences, is a part of their strategy to be closer to their customers and underline their differentiating strengths. At the core of the film is the message of making the right choices in life, even when faced with challenges. Motorists have various choices, but knowing what is best for them is key to protecting their vehicles and ensuring their own safety. Through their association with the film, they want to reiterate that prioritizing one’s wellness by making the right choices is important. According to Sameer Chopra, Head of Marketing, at Reliance Entertainment, Vikram Vedha' an action-thriller headlined by Hrithik Roshan and Saif Ali Khan, is highly anticipated by audiences across the globe. The film's communication also shares a great synergy with Mobil as a brand. They are thankful to Mobil for their support.
Report : Anustup Kundu