Asian Paints Joined Hands with Amazon Ads
News Desk, News Nation 360 : Asian Paints, India's leading paint and décor giant, has partnered with Amazon Ads to reimagine parcel packaging and enhance the post-delivery customer experience. This innovative on-box advertising campaign involves transforming Amazon’s delivery boxes into unique branded packaging with an experiential component to engage customers. Asian Paints is amongst the first few advertisers in India to have explored this innovative brand collaboration. As an entertaining DIY experience, customers can colour the sketch to express their creativity. Using vibrant colours, individuals can infuse their own unique personality into these 'home' sketches and create lovely keepsakes. To enter the contest online, customers can share their sketches with hashtags on their social media pages. Among all the entries, one lucky winner will receive a home exterior makeover along with other freebies and early bird winners will receive Amazon vouchers. The packaging will feature the branding of Asian Paints’ exterior paint, Ultima Protek featuring Brand Ambassador Ranbir Kapoor. With a topcoat warranty of ten years, the superior exterior
paint protects walls from harsh conditions and promises to keep walls looking vibrant. In line with the product proposition, the box is designed to protect the contents inside and will feature three sides that display the harsh elements of Dhoop, Dhool and Baarish. The fourth side displays a colourless sketch of a house, which induces engagement & an instant brand connection with the consumers. Commenting on the association, Amit Syngle, MD & CEO of Asian Paints said that he is pleased to announce their pioneering marketing campaign, in partnership with Amazon for their flagship product – Asian Paints Ultima Protek. As an engaging and gratifying experience for consumers, they’ve created innovative boxes that are doorways to winning big for their homes. We’re thrilled for their customers as this not only offers them something uniquely appealing but also solidifies their relationship with them in an innovative way.
Pic : Courtesy
Report : Anustup Kundu