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Sensodyne Encourages Indians to Be Sensitive To Oral Health


News Desk, News Nation 360 : Sensodyne, a leading oral care brand from the house of Haleon (erstwhile Glaxo Smith Kline Consumer Healthcare), initiated a campaign from 13th – 31st March 2023 to celebrate ‘World Oral Health Day’. The campaign ‘Be Sensitive To Oral Health’ was initiated to educate consumers about the need for proactive oral care and to enable them a basic dental consultation. Commenting on the success of the campaign, Anurita Chopra, Head of Marketing– Oral Care, India Sub-continent Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) said that Sensodyne has been a trusted brand in India for more than a decade now, known for its approach of driving condition education among consumers. This World Oral Health Day, their mission was to educate people about the need for better oral health, thus improving their quality of life. While they have become sensitive to their overall health, they still ignore oral health and hygiene which is a critical parts of their overall health. Through this campaign, they were able to encourage people to take

charge of their oral health & hygiene. Team Sensodyne has planned approximately 500 dental camps to create awareness about the basics of dental hygiene and oral care in 70 cities in all four regions of India, targeting around 5,000 patients. Also, in partnership with over 100 dental colleges and approximately 3000 dental clinics in 85 cities, Sensodyne has planned free dentist consultations for around 1 Lakh + consumers across India. In partnership with Practo, team Sensodyne is targeting to provide free dental consultations to almost 30,000 people. 

Pic : Courtesy

Report : Anustup Kundu

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