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Kolkata Gets Ready to Celebrate Festivities with Amazon Xperience Arena


News Desk, News Nation 360: Amazon. in has reported growth in double digits across West Bengal and Kolkata, becoming the top 10 high-performing regions in the Consumer Electronics and Personal Computing category during the Amazon Great Indian Festival 2023. Fueled by financial schemes such as no-cost EMI, customers in Kolkata continue to opt for premium products and upgrade to the latest appliances during the festive season. The growth for the Consumer Electronics and Personal Computing category is driven by the encouraging demand from Tier 2 and 3 regions across the state of West Bengal. Customers in Kolkata also saw Amazon Great Indian Festival 2023 at The Oberoi Grand, Kolkata with the ‘Amazon Xperience Arena’ (AXA) culminating on 7th November 2023. This showcase gave media, influencers, and customers a chance to experience their favourite brands and products while participating in fun engagements. Across the seven interactive zones at the event, customers competed to win exciting rewards and a chance to interact with their top brands across categories. Commenting on the occasion, Nishant Sardana, Director, Consumer Electronics, Personal Computing and Large Appliances, Amazon India stated that they are thrilled to conclude the Amazon Xperience Arena in Kolkata, which is amongst the top 10 performing cities for the Consumer Electronics and Personal Computing category, driven by upgrades and preference for premium products. During the Amazon Great Indian Festival 2023, they have also experienced a remarkable surge of more than 80% year-on-year growth in the appliances category across the region. As Kolkata's festive season shopping continues to thrive on India's most preferred marketplace, they are excited to share continued growth in this region. 

Pic : Krishnendu Kundu

Report : Anustup Kundu

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