Business, ITC Limited stated that washing hands with soap or handwash is a critical part of everyday hygiene, which helps them maintain overall health. This needs continuous emphasis and engagement to build healthy habits for children in particular and society at large. Savlon Swasth India Mission has been at the forefront of enabling this behavioural change in hand hygiene.  They are very happy to have Sachin on board, who himself has been a strong advocate of this practice as the “Hand Ambassador” for Savlon Swasth India Mission. According to the iconic cricketing legend, Sachin Tendulkar, when the Savlon Swasth India Mission team presented a unique and fun way of spreading awareness about this serious topic, he was excited about the idea of lending his hand, quite literally, to this initiative. It has been a pleasure working on this campaign. Together as a team, all of them hope that these engaging films drive behavioural change and promote responsible hand hygiene.