Savlon Swasth India announces Sachin Tendulkar as the World’s First ‘Hand Ambassador’
News Desk, News Nation 360: Savlon Swasth India Mission unveiled the World’s first ‘Hand Ambassador’ with one of the greatest cricketers of all time, Sachin Tendulkar. Globally revered for his immense contribution to the cricketing world, the Master Blaster, has inspired generations with the many firsts in cricketing history. ITC’s Savlon Swasth India Mission has been at the forefront, seeding behavioural change towards hand hygiene through innovative experiences and initiatives. Preventable infections create a huge economic burden on our country and regular handwashing is one of the simplest, most effective ways to stop the spread of diseases. With Sachin Tendulkar as the First Ever Hand Ambassador, Savlon Swasth India Mission goes even further in its journey to develop the culture of hand hygiene for a healthier nation. Sameer Satpathy, Divisional Chief Executive, Personal Care Products
Business, ITC Limited stated that washing hands with soap or handwash is a critical part of everyday hygiene, which helps them maintain overall health. This needs continuous emphasis and engagement to build healthy habits for children in particular and society at large. Savlon Swasth India Mission has been at the forefront of enabling this behavioural change in hand hygiene. They are very happy to have Sachin on board, who himself has been a strong advocate of this practice as the “Hand Ambassador” for Savlon Swasth India Mission. According to the iconic cricketing legend, Sachin Tendulkar, when the Savlon Swasth India Mission team presented a unique and fun way of spreading awareness about this serious topic, he was excited about the idea of lending his hand, quite literally, to this initiative. It has been a pleasure working on this campaign. Together as a team, all of them hope that these engaging films drive behavioural change and promote responsible hand hygiene.
Pic : courtesy
Report : Anustup Kundu