New Adobe Experience Manager Reimagines Content Publishing, Powered by AI Insights
News Desk, News Nation 360: at Adobe Summit 2023 – the world’s largest Digital Experience Conference – Adobe (Nasdaq: ADBE) announced innovations in Adobe Experience Manager (AEM), the industry-leading content and digital asset management system, spanning experience creation, publishing and analytics. The major new release will deliver next-generation features that bring speed and ease to content development and publishing, higher-quality web experiences and AI-powered data insights that help brands easily optimize new content for target audiences. Amit Ahuja, senior vice president, of Digital Experience Business at Adobe stated that the digital economy is now every sector’s growth engine, so websites and mobile apps have become fundamental to experience-led growth. Keeping digital content fresh and relevant is key to capitalizing on growth opportunities, and their latest innovations in AEM empower more people to manage content, using AI-driven insights to guide their creativity. According to Eric Hanson, vice president of product development at PGA TOUR, the PGA TOUR audience continues to grow and diversify globally, spanning longtime golf fans to casual spectators who like to see a regular stream of content on their favourite players and tournaments. The new capabilities in Adobe Experience Manager have been a game changer for the digital experiences we provide, giving us incredible speed to deliver timely and engaging content for channels such as the PGA TOUR website, mobile app and digital marketing campaigns. New AI innovations provide real-time content performance data and predict which images, colours and copy will perform best with each audience segment.
Report : Anustup Kundu