growing interest in exploring the diverse attractions. With warm hospitality, renowned Thai cuisine, and a wide range of experiences, they also focus on Soft power 5F : Food, Festivals, Fight ( Muay Thai), Fashion, and Film. They aim to strengthen the bond and invite Indian tourists to discover an enchanting journey in the Land of Smiles, where they will be warmly welcomed and have unforgettable experiences. Uttarakhand, Goa, Himachal Pradesh, Uttar Pradesh, Odisha, Karnataka, Gujarat, Kerala, Rajasthan and Madhya Pradesh have joined the show as Partner States, with large colourful pavilions, highlighting their diverse attractions and actively participating in the show along with a large number of private hoteliers and tour operators. Feature States include Arunachal Pradesh, Assam, Chattisgarh, Jammu & Kashmir, Maharashtra, Meghalaya and Punjab. There are exhibitors from other countries such as Nepal and the UAE as well as from Indian states like Andaman & Nicobar Islands, New Delhi, Haryana, Sikkim, Tamil Nadu, Telangana and West Bengal. These exhibitors consist of travel agents, tour operators, hospitality chains, destination management companies (DMCs), and various attractions. e show has several interesting sessions lined up over the next three event days, including destination presentations by State Tourism Boards of Uttar Pradesh and Punjab, along with a high-tea and networking program organised by Rajasthan Tourism. Thailand will be presenting “Amazing Thailand: Part of Your Life”, on the first and second day of the event showcasing the uniqueness and beauty of the destination. ACT (Association for Conservation & Tourism), the Responsible Tourism Partner for TTF Kolkata 2023 has multiple engaging sessions planned for Day 1 and Day 2 of the show.