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TTF 2023 Received Unprecedented Response


News Desk, News Nation 360 : TTF 2023 was inaugurated by Babul Supriyo, Hon’ble Minister-in-charge, Tourism, Information Technology & Electronics, Government of West Bengal; in the presence of HE Acharapan Yavaprapas, Consul-General of Royal Thai Consulate, Amrit Singh, IAS, Director Tourism, Govt. of Punjab and other distinguished dignitaries. The 3-day exhibition serves as the most prominent platform for the travel trade from Kolkata and nearby regions to connect, network, and conduct business with exhibitors from various parts of India and abroad. This upswing is clearly evident at TTF Kolkata, taking place on the 14th, 15th & 16th of July 2023 at the Biswa Bangla Mela Prangan (formerly known as Milan Mela). TTF 2023 is twice the size of last year, with the participation of over 400 exhibitors from 4 countries and 25 Indian states, Kolkata, being the melting pot of travel-loving people is where TTF started more than three decades back - in

1989. It is presently organised annually in Ahmedabad, Hyderabad, Delhi, Mumbai, Chennai and Bangalore, making it India’s oldest and largest travel trade show network, focused on providing highly effective marketing platforms to promote tourism in India's key travel markets. The travel market in India is currently going through a significant turning point and is among the fastest-growing markets globally. Domestic tourism within India is experiencing a strong recovery and is projected to reach INR 35 trillion by 2029, with a yearly growth rate of 6.7%. Additionally, in terms of outbound tourism, a study conducted by Andersen predicts that it will surpass $42 billion by 2024.  Thailand, a country that has daily flight connections from Kolkata is being showcased as the Feature Country. HE Acharapan Yavaprapas, Consul-General of the Royal Thai Consulate in Kolkata attended the inauguration of TTF as the guest of honour. She said that Thailand, as the Feature Country at the Travel and Tourism Fair in Kolkata 2023, values Indian tourists and their


growing interest in exploring the diverse attractions. With warm hospitality, renowned Thai cuisine, and a wide range of experiences, they also focus on Soft power 5F : Food, Festivals, Fight ( Muay Thai), Fashion, and Film. They aim to strengthen the bond and invite Indian tourists to discover an enchanting journey in the Land of Smiles, where they will be warmly welcomed and have unforgettable experiences. Uttarakhand, Goa, Himachal Pradesh, Uttar Pradesh, Odisha, Karnataka, Gujarat, Kerala, Rajasthan and Madhya Pradesh have joined the show as Partner States, with large colourful pavilions, highlighting their diverse attractions and actively participating in the show along with a large number of private hoteliers and tour operators. Feature States include Arunachal Pradesh, Assam, Chattisgarh, Jammu & Kashmir, Maharashtra, Meghalaya and Punjab. There are exhibitors from other countries such as Nepal and the UAE as well as from Indian states like Andaman & Nicobar Islands, New Delhi, Haryana, Sikkim, Tamil Nadu, Telangana and West Bengal. These exhibitors consist of travel agents, tour operators, hospitality chains, destination management companies (DMCs), and various attractions. e show has several interesting sessions lined up over the next three event days, including destination presentations by State Tourism Boards of Uttar Pradesh and Punjab, along with a high-tea and networking program organised by Rajasthan Tourism. Thailand will be presenting “Amazing Thailand: Part of Your Life”, on the first and second day of the event showcasing the uniqueness and beauty of the destination. ACT (Association for Conservation & Tourism), the Responsible Tourism Partner for TTF Kolkata 2023 has multiple engaging sessions planned for Day 1 and Day 2 of the show.

Pic : Courtesy

Report : Anustup Kundu

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