making it an ideal opportunity for prospective homeowners. Home Front 2023 aims to empower communities through sustainable urban growth and dream homes for property enthusiasts, investors, and stakeholders. Sidharth Pansari, President, of CREDAI Bengal stated that in the digital era, the information available online is humongous. But the exhibition cuts the clutter and makes it easy for would-be buyers to zero in on a choice or at least exposes them to the best options in terms of the locations, pricing, choice of developer, and amenities that they are seeking. Home Front is very relevant as an outreach to their customer base and apart from showcasing their ready inventory, it is a flagship event for the real estate industry of Kolkata for sectoral branding and relationship building. Home Front has evolved from a large format to a much more localised one, but that is a demand of the times, but the goodwill and the messaging of direct contact building between consumers and sector stakeholders in the WBRERA era of real estate remain as relevant even today.