top of page

A​dobe Announced the Industry’s First Content Supply Chain Solution


News Desk, News Nation 360 : Adobe kicked off Adobe Summit 2023 – the world’s largest Digital Experience Conference – by unveiling a wide range of product innovations across Adobe Experience Cloud, the world’s leading customer experience management solution, and Adobe Creative Cloud, the world’s leading platform for creating compelling content, together empowering brands to drive experience-led growth. To accelerate and democratize creative development at the enterprise scale, Adobe unveiled Adobe Express for Enterprise, empowering anyone within an organization to rapidly create and iterate content, regardless of their creative skill level. Adobe also announced the world’s first comprehensive Content Supply Chain solution, made possible through Creative Cloud and Experience Cloud innovations that connect popular tools for planning, creating, reviewing and distributing creative collateral so teams can come together to meet growing content demands in less time. As content becomes the critical foundation of next-generation digital experiences, new Adobe innovations connect Experience Cloud and Creative Cloud to optimize content creation, delivery and measurement. At Adobe Summit, Adobe debuted new Adobe Sensei GenAI services, including Adobe Firefly - a new family of creative generative AI models that first focused on image generation and text effects - and new generative AI innovations across Adobe Experience Cloud to power end-to-end marketing workflows. Prativa Mohapatra, Vice President & Managing

Director, Adobe India said that as India continues to thrive in the current techade, digital has become mission-critical to businesses to drive operational efficiency, improve customer engagement, and maximise long-term value realization. From HDFC Bank to Olam International and Vistara - Adobe is leading the way in powering the entire customer experience journey for some of India’s most visionary brands. They’re excited to announce a range of innovations that will unlock the future of digital transformation and allow more and more businesses in India to make experiences-led growth core to their strategy. 

Pic : Courtesy

Report : Anustup Kundu

bottom of page