News Desk, News Nation 360 : Adobe kicked off Adobe Summit 2023 – the world’s largest Digital Experience Conference – by unveiling a wide range of product innovations across Adobe Experience Cloud, the world’s leading customer experience management solution, and Adobe Creative Cloud, the world’s leading platform for creating compelling content, together empowering brands to drive experience-led growth. To accelerate and democratize creative development at the enterprise scale, Adobe unveiled Adobe Express for Enterprise, empowering anyone within an organization to rapidly create and iterate content, regardless of their creative skill level. Adobe also announced the world’s first comprehensive Content Supply Chain solution, made possible through Creative Cloud and Experience Cloud innovations that connect popular tools for planning, creating, reviewing and distributing creative collateral so teams can come together to meet growing content demands in less time. As content becomes the critical foundation of next-generation digital experiences, new Adobe innovations connect Experience Cloud and Creative Cloud to optimize content creation, delivery and measurement. At Adobe Summit, Adobe debuted new Adobe Sensei GenAI services, including Adobe Firefly - a new family of creative generative AI models that first focused on image generation and text effects - and new generative AI innovations across Adobe Experience Cloud to power end-to-end marketing workflows. Prativa Mohapatra, Vice President & Managing