top of page

BAJAJ unveils innovative 'DuraMarine Pump' in their latest Air Coolers range

AC cooler.jpg

News Desk, News Nation 360:  BAJAJ - India's leading consumer appliances brand, unveiled its latest air coolers equipped with the 'DuraMarine Pump' to meet the pent-up demand this summer. This new range is a part of the refreshed portfolio of home appliances based on the promise of durability and is high endurance, aesthetically pleasing, and low maintenance. The air cooler's pump corrodes after prolonged exposure to moisture and due to poor insulation. Staying true to its commitment towards consumer centricity, the brand has refreshed its Air Coolers range enabling consumers to have a pleasant summer. Ravindra Singh Negi, Chief Operating Officer, Consumer Product Business, Bajaj Electricals Limited stated that BAJAJ is a frontrunner in the home appliances segment, and they remain committed to understanding consumers' needs and addressing their pain points. Therefore, they are investing considerable time in R&D initiatives and leveraging technology across all categories. This summer, they have refreshed their entire range of Air Coolers with advanced features like the ‘DuraMarine Pump’ and 2 years warranty, making us truly ‘BUILT FOR LIFE’. The El Niño effect has brought in summers early and they are expecting increased demand for seasonal cooling products like air coolers and fans. Anticipating the demand, they have upgraded their complete portfolio with advanced features.

Report : Anustup Kundu

bottom of page