News Desk, News Nation 360: Buniyaad Rishton Ki 2023, Annual Dealer Conference (East) of MP Birla Cement, held at Gurgaon, highlighted the importance of dealers as the voice of the Company to customers, having a major influence on the performance of the organization. Since they drive the business forward throughout the year, the Conference was an opportunity to thank them and update them so they could pass on a positive message about the Company’s products to customers. More than 500 dealers from West Bengal, Bihar & and Jharkhand attended the Conference. The conference was graced by the august presence of Mr Pradip Sarkar, Vice President of Sales & Marketing, Eastern Region, and Mr Gouher Ali, Assistant Vice President, Sales & Marketing, Bihar Region. Prerna awards for meritorious children of the dealer fraternity created the desired excitement. Sandip Ghose, MD & CEO, of Birla Corporation Limited, stated that the Company had to be the best in class with the vision of being admired for performance, ethics and culture.  The dealers were the partners of the Company in achieving this goal. Vision, Value, Velocity and visibility comprised the 4Vs model of excellence, adopted by the Company to improve efficiency in all functions. Kalidas Pramanik, President of sales of