such as DVDs, CDs, keyboards, clocks, CPU monitors, discarded cables, and more. These materials are being ingeniously employed to craft the pavilion, as well as in the creation of illuminated fixtures, showcasing the innovation and creativity of the artisans. It was a medium to make the public aware of the importance of resource reuse and to inspire action at both individual and community levels. The press conference aimed to raise public awareness about the importance of adopting eco-friendly practices during Durga Puja celebrations. It also provided insights into how this year's theme symbolizes the fusion of tradition and sustainability, showing that even in the most elaborate celebrations, we can find ways to reduce our ecological footprint. The press conference featured esteemed speakers and experts like Ms . Manoshi Roy Chowdhury, Chairman Techno India Group, Prabir Mitra, Chairman, Sovabazar Sangrami Club and RJ Arvind from 94.3 Radio One, MsRanjeeta Bhattacharyafrom SwitchON Foundation, Debulal Talukdar, VC, Raktima Banerjee, Theme Artist from Auth’n, Mofizur Rahaman, Environmental Impact Analyst and many others who joined the event shedding light on the environmental impact of traditional Durga Puja practices and how a shift towards sustainable materials and reuse can contribute to a greener and more responsible celebration. Vinay Jaju, Managing Director of SwitchON Foundation stated that resource reuse is the fundamental principle of sustainable living. By extending the life cycle of products and materials, they not only reduce the strain on their planet’s resources but also contribute to a healthier, more resilient future for all. According to Prabir Mitra, Chairman, of Sovabazar Sangrami Club, cultural heritage can shine even brighter when it walks hand in hand with responsible resource management for a better environment.