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ITC Vivel Launches VedVidya with Sharmila Tagore 

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News Desk, News Nation 360: ITC Vivel celebrates this ancient knowledge of beauty ingredients and experiences with the launch of Vivel VedVidya, an exquisitely crafted premium range of bathing bars. The brand introduces its VedVidya range with the most reputed, modern yet timeless emissary of royal beauty, Sharmila Tagore. Vivel VedVidya brings to bear the rich beauty traditions of ancient India, passed on through generations and ingredients that transcend the test of time. The VedVidya TVC features Sharmila Tagore bringing back to life her younger self using AI technology, enabling audiences to relive and experience conversations from an era ago. With the new Vivel VedVidya launch, the brand aims to demonstrate the unique product attributes and benefits of radiant and soft skin in an innovative, never seen manner. Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited stated that an ideal amalgamation

of technology and ancient beauty concoction in the new narrative helps them bring to life the proposition of beauty in an interesting and never seen way. This technology enables them to re-tell the ‘old is gold’ story and still remain relevant in the beauty space today. With Sharmila Tagore at the helm, Vivel VedVidya aims to tell a timeless beauty story, to present an indelible experience of ancient beauty weaved into modern-day values. According to Versatile actor and Vivel VedVidya Brand Ambassador, Sharmila Tagore, she belongs to an era where beauty was to do with the simple but most incredible ingredients and generational know-how for skin care. These ancient beauty secrets are truly the core of timeless beauty. She is so happy to collaborate with Vivel VedVidya and revisit some of these ancient beauty recipes that have also been prevalent in her family. She is delighted to be a part of this innovative product and this unique storytelling journey that enables access to such experiences through the everyday ritual of a bath. A pack of 6 skincare soaps of 100g each is available at INR 360/- and a pack of 3 skincare soaps of 100g each is available at INR 180/-. Vivel VedVidya is available on Flipkart, Amazon and ITC E-store and leading modern trade stores pan India.

Report : Anustup Kundu

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