of technology and ancient beauty concoction in the new narrative helps them bring to life the proposition of beauty in an interesting and never seen way. This technology enables them to re-tell the ‘old is gold’ story and still remain relevant in the beauty space today. With Sharmila Tagore at the helm, Vivel VedVidya aims to tell a timeless beauty story, to present an indelible experience of ancient beauty weaved into modern-day values. According to Versatile actor and Vivel VedVidya Brand Ambassador, Sharmila Tagore, she belongs to an era where beauty was to do with the simple but most incredible ingredients and generational know-how for skin care. These ancient beauty secrets are truly the core of timeless beauty. She is so happy to collaborate with Vivel VedVidya and revisit some of these ancient beauty recipes that have also been prevalent in her family. She is delighted to be a part of this innovative product and this unique storytelling journey that enables access to such experiences through the everyday ritual of a bath. A pack of 6 skincare soaps of 100g each is available at INR 360/- and a pack of 3 skincare soaps of 100g each is available at INR 180/-. Vivel VedVidya is available on Flipkart, Amazon and ITC E-store and leading modern trade stores pan India.