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Cycle Pure Agarbathi Launches a New and Improved Product Range with Four Fragrances

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News Desk, News Nation 360: Cycle Pure Agarbathi launched a series of fresh and improved fragrances under the product range, Rhythm. This launch celebrates the brand's enduring glory of 75 years of excellence, dedicated service and innovation. The event was graced by Sourav Ganguly, the former Indian Captain and Brand Ambassador of Cycle Pure Agarbathi, along with Arjun Ranga, the Managing Director, of Cycle Pure Agarbathi. Cycle Pure Dhoopkathi, Duto Kathi, Fatafati (Two sticks,

fantastic) is a compelling and distinctive proposition, subtly suggesting that the fragrance emitted by just two sticks of Cycle Rhythm Agarbatti can work wonders. Its aroma spreads far and wide, captivating all who come across it. Ganguly's on-screen presence works its magic, bringing the entire concept to life. The unveiling of the four enhanced fragrances – Amber for captivating warmth, Sandalwood for timeless woody scent, Orients with oriental-floral mystique, and Saroja blending Sandal, Rose, and Jasmine – is a testimony to the brand’s remarkable journey since its inception 75 years ago. The introduction of these fresh fragrances has been timed perfectly with the upcoming festive season and the vibrant festivities of Durga Puja and Ganesh Chaturthi. Arjun Ranga, Managing Director, Cycle Pure Agarbathi stated that throughout the 75 years of Cycle Pure’s journey, they have embodied the values of prayer, hope, faith, and, above all, spirituality. As a brand dedicated to upholding these principles and igniting hope, they recognized  an  opportunity  to  transcend  the  dimensions  of prayer and worship. This occasion

marks not just the introduction of new fragrances, but also the deepening of their connection with the spiritual journey of their customers. They are committed to enhancing the moments of devotion and creating an aromatic manifestation of faith and reverence. Sourav Ganguly, the former Indian Cricket Captain and Brand Ambassador of Cycle Pure Agarbathi extends his hearty wishes to the Cycle Pure Agarbathi team for achieving an impressive 75 years and for instilling the essence of faith and hope among the younger generation. Cycle Pure has consistently led the way in innovation by delivering products of the highest quality to enhance the richness of the puja experience. He is excited to be associated with a brand that not only provides a beacon of hope but also a symbol of excellence and innovation. It brings him immense satisfaction to once again represent the brand in the state of West Bengal.

Pic : Krishnendu Kundu

Report : Anustup Kundu

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