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Lexus India announces Lexus Design Award India 2024

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News Desk, News Nation 360: Lexus India has announced the call for entries for the seventh edition of its most celebrated – Lexus Design Award India 2024 (LDAI), a unique platform for design professionals to showcase their talent and creativity. Entries will be accepted beginning the 20th of July till the 30th of September 2023. LDAI over the years, has witnessed many interesting designs that will create a better tomorrow for society. Some of the designs have been compiled into a limited-edition Lexus Coffee Table Book. The objective of the LDAI awards is to acknowledge and honour exceptional works of industrial design crafted by talented Indian designers and seeks to commend designs that proactively address the future challenges of society and envision captivating and inventive approaches to foster a sustainable future, while effortlessly augmenting the overall happiness of individuals. Lexus Design Award India 2024 will invite entries from the following 6 categories 1) Conceptual category: Original ideas awaiting materialization. Explore architecture, design, and crafts with diverse functions and shapes. Abstract or practical concepts that can transform into reality. 2) Industrial design: Address evolving needs through inclusive, human-centric, and eco-friendly design. Focus on mass-produced works like digital applications, household goods, and transportation tools. 3) Textile design: Embrace innovative textile designs, including weaves, prints, and patterns. Highlight functionality, cultural contexts,

craftsmanship, and emotion. 4) Furniture design: Recognize designers shifting paradigms. Enhance function, form, and ergonomics with applied art and sciences. Celebrate the skill of furniture placement. 5) Built environment: Celebrate creativity, technical expertise, and social impact in urban design and architecture. Showcase imaginative spaces, infrastructure, and sustainable development. 6) Tech design: Disrupt design with innovative technology. Focus on solution-driven entries, considering components, assembly, sustainability, and transformative potential. Introducing the Distinguished Jury for the Lexus Design Award India 2024 are Subodh Gupta, Dr Anupama Kundoo, Vinu Daniel, Tarun Tahiliani and Giri Venkatesh. These esteemed individuals form the distinguished jury for LDAI 2024 and embody a wealth of expertise across the fields of art, architecture, fashion, and the automotive industry. Their discerning eye and profound understanding of design will shape the outcome of this year's awards, recognizing exceptional talent and innovation. The judging committee of notable design experts will select five winners across categories and the finalists will be given guidance by a team of leading & eminent design gurus from diverse design disciplines at a specially curated design workshop. The workshop will guide the designers to refine their entries before they present their projects to the judging panel, who will then select a winner from each of the categories. They also stand the chance to travel to Milan and experience the Lexus Design Event at Milan Design Week in Italy in 2024. Naveen Soni, President, of Lexus India stated that they are delighted to announce the Lexus Design Award India 2024, a remarkable platform that highlights the ability of design to address and solve pressing issues in the country. At Lexus India, they strongly believe in cultivating innovation, pushing the limits, and nurturing emerging talent. This prestigious award is designed to honour and uplift the most brilliant minds in the Indian design community, showcasing their visionary ideas and solutions. 

Report : Anustup Kundu

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