MamyPoko Pants Launched Namaste Poko Chan Campaign in West Bengal
News Desk, News Nation 360 : Strengthening its association with the people of West Bengal and taking its social initiative one step further, the first pants-style disposable diaper maker in India- Unicharm India has announced to launch of the Namaste Poko Chan Campaign in different parts of West Bengal to create awareness about baby hygiene. Toshiyuki Nakamura, Senior Brand Manager, Baby Care Marketing Division, Unicharm India and Ashish Kumar Verma, Senior Director- Sales Unicharm India along with other dignitaries were present at the announcement press conference in Kolkata. The Brand started the campaign to break the barrier and change the mindset of mothers about using diapers instead of cloth nappies as it was unhygienic and created health issues for the baby. As MamyPoko Pants (MPP) was the first pant-style diaper, the brand educated the mothers so that they can easily use MPP diapers like making the child wear a pant. Namaste Poko Chan initiative, the flagship campaign of MamyPoko, started nine years ago to promote baby hygiene and care amongst families, especially mothers through educative events in slum areas of cities and villages, where the MamyPoko team works closely with local health workers to improve the domestic environment of homes with babies. Ashish Kumar Verma, Senior Director of Sales Unicharm India, said that they are very happy to come up with such a humane initiative in line with the government’s focus on promoting hygiene in India. MamyPoko Pants has brought a positive impact in the lives of people in 400+ locations across Mumbai, Delhi-NCR, Kanpur, Varanasi, Lucknow and Kolkata, through Namaste Poko Chan Campaign. This campaign has already witnessed an overwhelming response and participation and has already encouraged various participants to adopt best hygiene practices for their infants.
Pic : Krishnendu Kundu
Report : Anustup Kundu